Lyft Pink relaunch
In 2022, Lyft relaunched its membership program, Lyft Pink.
Our existing in-app help content for the rewards program was a single article that kept getting longer and longer as new features were added. We decided to use this as an opportunity to reimagine how we presented users with information about the program.
Using ticket analysis and user research, I developed a content strategy for the project focusing on breaking the information into digestible chunks. Then, I led a group of two junior writers in drafting the 8 new app articles, collaborating with Marketing and Product to ensure the correct information was highlighted. We also made these changes in a long-form format on the web Help Center.
The final results give users specific information about plan overviews, individual benefits, and FAQs such as how to pause or cancel their membership.
Following these changes, support contacts related to Lyft Pink were reduced by 20%.
Lyft Pink plans
A Lyft Pink membership gives you member-exclusive perks and pricing. Lyft Pink plans start at $9.99/month ($99/year).
You can also upgrade to our Lyft Pink All Access plan for $199/year. You get all the perks of Lyft Pink, with even more bike and scooter benefits to help you get around cities across the US.
Some existing Lyft Pink members will have the ability to transition to a new plan soon.
Tap the button below to see which options are available for you.
See your available Lyft Pink plans →
Lyft Pink
Lyft Pink is $9.99/month or $99/year.
You’ll get these benefits:
- Free Priority Pickup rides
- Member-exclusive pricing
- 12 free bike or scooter unlocks a year
- Relaxed ride cancellations and lost & found fees
- Free Grubhub+ membership
- Roadside assistance up to 4 times a year
- Free SIXT car rental upgrades
Sign up now →
You can pause or cancel your membership any time.
Lyft Pink All Access
Lyft Pink All Access is $199/year.
You’ll get the same benefits as the Lyft Pink plan:
- Free Priority Pickup rides
- Member-exclusive pricing
- 12 free bike or scooter unlocks a year
- Relaxed ride cancellations and lost & found fees
- Free Grubhub+ membership
- Roadside assistance up to 4 times a year
- Free SIXT car rental upgrades
Plus:
- Unlimited 45-min classic bike rides
- Unlimited ebike and scooter unlocks
- Discounted ebike and scooter rates
- 3 bike or scooter guest passes per year
- Access to the Bike Angels rewards program
Sign up now →
You can pause or cancel your membership any time.
More details
For more info about Lyft Pink, you can view our frequently asked questions.
Read our FAQs →
Lyft Pink is only available for personal rides—it doesn’t apply to business profile rides.
Your plan will auto-renew either monthly or annually until you cancel, depending on your plan. Prices may change upon notice and benefits are subject to change.
We'll charge the payment method you added in your Lyft app.
The following payment methods aren’t accepted for recurring membership fees:
- Apple Pay
- Google Pay
- Commuter benefits
- Venmo
- PayPal
- Prepaid cards (including gift cards)
You can still use the payment methods listed above to pay for rides.
According to state and local laws, Lyft has to collect sales taxes in certain regions. The charged amount depends on local regulations and the payment method's billing address.
